Hi there. My name is Genevieve, but i’m likely to answer to Vivi, Gen, Rifle, Vipes, Vovo, Geve or Geeves. I am a senior integrated designer with almost 10 years experience in the industry. After completing a Bachelors degree in Visual Communication, a Diploma in Fine Art and AWARD school, I worked in multiple agencies around Australia.

I love everything Brand ID, Art Direction and Illustration — combining these skills gives me a strong base to layer together clever and unique brands. I am strategically driven and get a lot of joy out of evolving brands through strong narrative and storytelling.

I specialise in Visual Identity across clients both big (lotsa budget) and tiny (stock images only pls). So am eager to get my hands dirty no matter the job.

If you want to work together, have a chat, or (if you’re based in Sydney) lets go analogue and meet for a coffee — my email is hello@genevieveread.com

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Awards

  • International Type Directors Award
    Excellence in publication

  • Finalist B&T Branding Design & CX Agency of the Year 2021

  • GOLD Best Design Studio - Large  2021

  • GOLD The General Store Graphic Design - Identity and Branding - Property - Project SYDNEY Design Awards 21

  • GOLD Burger Urge / The General Store Graphic Design - Identity and Branding - Food SYDNEY Design Awards 21

  • WINNER Freedom Furniture / The General Store Graphic Design - Identity and Branding SYDNEY Design Awards 21

  • GOLD MODE / The General Store Graphic Design - Identity and Branding - Food SYDNEY Design Awards 22



Experience

  • Bauer Media Internship -(2015)

  • Graphic Designer - INS Large Format Print and Design (2016)

  • Graphic Designer - The Brand Pool (2017)

  • Designer - The General Store (2017-2018)

  • Senior Designer - The General Store (2018-2022)

  • Senior Brand ID Specialist - The General Store (2017-2022)

  • Freelance Senior Brand ID - Canva 2022, 3 months

  • Freelance Art Director WAU 2022-23, 3 months

  • Freelance Senior Designer, SPECIAL Group 2023

  • Design Director 2023, The Hallway

  • Freelance Design Director 2024 (The General Store)

  • Freelance Senior Creative, (Amplify) 2024

  • Freelance Senior Creative (72 + Sunny) 2024

  • Freelance Design Director (TGS)