Hi there. My name is Genevieve, but i’m likely to answer to Vivi, Gen, Rifle, Vipes, Vovo, Geve or Geeves. I am a senior integrated designer with almost 10 years experience in the industry. After completing a Bachelors degree in Visual Communication, a Diploma in Fine Art and AWARD school, I worked in multiple agencies around Australia.
I love everything Brand ID, Art Direction and Illustration — combining these skills gives me a strong base to layer together clever and unique brands. I am strategically driven and get a lot of joy out of evolving brands through strong narrative and storytelling.
I specialise in Visual Identity across clients both big (lotsa budget) and tiny (stock images only pls). So am eager to get my hands dirty no matter the job.
If you want to work together, have a chat, or (if you’re based in Sydney) lets go analogue and meet for a coffee — my email is hello@genevieveread.com
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Awards
International Type Directors Award
Excellence in publicationFinalist B&T Branding Design & CX Agency of the Year 2021
GOLD Best Design Studio - Large 2021
GOLD The General Store Graphic Design - Identity and Branding - Property - Project SYDNEY Design Awards 21
GOLD Burger Urge / The General Store Graphic Design - Identity and Branding - Food SYDNEY Design Awards 21
WINNER Freedom Furniture / The General Store Graphic Design - Identity and Branding SYDNEY Design Awards 21
GOLD MODE / The General Store Graphic Design - Identity and Branding - Food SYDNEY Design Awards 22
Experience
Bauer Media Internship -(2015)
Graphic Designer - INS Large Format Print and Design (2016)
Graphic Designer - The Brand Pool (2017)
Designer - The General Store (2017-2018)
Senior Designer - The General Store (2018-2022)
Senior Brand ID Specialist - The General Store (2017-2022)
Freelance Senior Brand ID - Canva 2022, 3 months
Freelance Art Director WAU 2022-23, 3 months
Freelance Senior Designer, SPECIAL Group 2023
Design Director 2023, The Hallway
Freelance Design Director 2024 (The General Store)
Freelance Senior Creative, (Amplify) 2024
Freelance Senior Creative (72 + Sunny) 2024
Freelance Design Director (TGS)