With this insight in mind, we embarked on a daring journey for Boody underwear. Instead of showcasing the product directly, we crafted a campaign that celebrated the freedom and confidence that comes with wearing truly comfortable undergarments. This bold approach defied expectations and resonated deeply with our audience, leading to exceptional results. Agency: The Hallway, Photography: Hannah Scott Stevenson, Client: Boody.
ART DIRECTION / DESIGN DIRECTION
For 27 cumulative years, women endure the discomfort of underwear that digs and rubs. Boody is on a mission to challenge this status quo, empowering individuals to demand more from their underwear drawers.
As we unveiled our new brand platform, inviting women to prioritise their comfort, we recognised a profound truth: the best impression underwear can have, is no impression at all.
