Design / AD / Print / TVC / Digital

freedom is a major Australian furniture and homewares retailer with 65 stores across Australia and New Zealand. We were approached to build aspiration and renewed equity for a brand that had lost its place in the furniture landscape. This included a total brand refresh —fresh logo, imagery, art direction, store layout, packaging, communications and all internal communications.

This job was undertaken at The General Store in collaboration with Reeshma Banji, Jim Parry, Sarah Marshall, Olivia Kaufman, Matt Newell, Patrick De Silva, Andrew Kohn, Video: Ribal Hosn, Image: Georges Antonio and many more.

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This process was undertaken in collaboration with The General Store creative team. I worked primarily on design and art direction with our Creative Director.

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