Project Eleven creates experimental and tech driven retail experiences. By bringing data and engaging experiences together they have established a brand that works for both business and consumers.
When they engaged us to create an identity for their new brand , we knew we needed to create something that felt familiar in the tech world but also design led. Our Project 11 brand uses a strong neon blue to pay tribute to their mother brand, build strong brand equity and help find hierarchy amongst a number of strong retail brands.